Thinking Small and Doing Big
Gone are the days when businesses were all about selling. Business has become more of creating and maintaining relationships. You will be right to say its personal. The customer is the only thing that remains constant in the business. The customer reigns supreme with their needs, desires and concerns being the basis for every step taken by a business. Customers come in all forms from individuals to other entities among others. To create long terms relationships with them you have step in their shoes , if it isn’t possible get someone who can because that way you’ll be able to deliver.
A good thank you to your parents on the point of making new friends would be in order. With this skill you will always be in business. What this essentially means is that you will have to make a point of attending seminars and conversing with people on social media. This is how you get people to know you. If this seems too much to soon the best place to start is your family and friends. You should not close the chapter there. You should be on the forefront to let your barber, hair dresser, doctor , dentist and the mechanic along with the post man in on your business. To get their attention you do not have to do as much and their impact on your business might even surprise you.
Talking could be effectively replaced by email marketing. Its got you covered on any kind of news, developments , short videos and any kind of message that you may want your customers to see. It is the best way to get people to familiarize with your business. After you’ve gotten them to subscribe for these newsletters you may go ahead to use their information to customize the information for them. Give your customers a channel to voice their opinion. If you want to go far you are better off with getting honest reviews even the negative ones. It is always good or you because you can fix problems before they blow out of proportion and get to know how better you would improve your customers experience.
Everyone loves gifts. Your loyal customers will appreciate your attempt to thank them for being supportive of your business. Encourage them to spread the word. They could revolutionize your entire business operations by bringing more people on board. They should get the best of services on account of having earned it. The fact that they have been standing with you for sometime makes them a very crucial part of your business. Honesty is the corner stone of any business. Only promise what you can do and make appoint to keep in touch with the customer in case of changes in plans. If your customers can rely on you they will be tolerant in such events and you should make it up to them if they do.
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